The research revealed a stark disconnect between consumer experience and professional perception. In spite of the massive levels of data that businesses have collected about their customers, they struggle to understand their attitudes toward online privacy and preferred remedies when something goes wrong. The research found that consumers are far more likely to experience data misuse than professionals believe, and these events have severe and lasting impacts—emotionally as well as materially. While corporations often assume people want modest financial compensation in the event of a breach, consumers are more receptive to tools and services that provide proactive protection moving forward.
